Photography

Nature

Pictures of nature - animals, or flowers - have powerful connotations. They express health, energy, honesty and joy. Besides, they are very secure in legal terms - in the German web, e.G., this is of extreme importance.

Maxiplication will let you profit from a wide selection of impressive images, taken personally on attractive locations all over Germany.

Event photography

Parties, concerts, lectures; if you would like your event to be documented in a way that can immediately be used for SEO - or for improving your image - on the web, you should consider hiring a Maxiplication photo reporter.

It is a speciality of Maxiplication to create picture galleries online which exert strong influence on the search engines, while at the same time offering attractive content to your online visitors.

Portraits

In portraits, trust is important. Working as a freelance photographer for over a decade, I have experience with both amateur models and professional models.

Especially for people who are not used to being photographed, the idea of being shot at thousands of times with a camery is painful.

During and after the session, any model will have ample opportunity to participate in the selection process, and only pictures which find total approval of both photographer and model will ever be shown on the web.

Also, a strict legal and technical control over your pictures is exercised throughout the publishing process. The goal being that you feel you are being representd in picture the way you really want to.

Products

It is not easy to photograph commercial products, as, in those pictures, there is not much to compose. A toothbrush is a toothbrush is a toothbrush, and this holds true especially when the picture must be shown in a catalogue.

In these cases, it is important to not work as an artist. It is much more important to choose the right colour temperature, to work with focus, and to produce a plausible picture.

After all, customers have to remember and recognise your product, so a buying reaction will be instigated once they meet it in real life.

Objects

The visual effect of a photography differs greatly from the actual object. The two-dimensional appearance changes a lot. It is important to understand that, on 2D screen - or in print - this must not work to your disadvantage. The characteristics of your motif must be preserved, period. But why not present a picture that differs from a threedimensional presentation?

While product photos have to be an optimal representation, mere object photos will be often used to make a point in web pages; and usually, they are downsized. So, a simple presentation in clear light with no relief or shadow at all may be the best choice.

Food

Appettizing, colourful, bright: food photos have to be tantalizing. In this photography, it is important to enhance naturalness and authenticity, in order to create an appealing effect.

In food photography, the aspect most worthy to bring out is its power to convince - believing makes hungry.